Bronwyn Day, Fashion Director GLAMOUR Magazine:
'Young talented fashion designers are extremely influencial to the arts and cultural landscape of South Africa.
Fashion design as an art form becomes a mini cult medium through which designers can develop a signature aesthetic and gather a consumer following.
This essentially leads them to partnering with retailers/shop owners as well as exposure in magazines, and this in turn feeds the economic machine of the developing brand/business.
The fashion arena has now branched out into online territory, which has widened the net for young designer exposure through fashion blogs and websites.
Financial restraints are one of the biggest factors when looking at young talent on a global scale.However, slowly but surely smaller independent labels in SA are branching out into the overseas market by means of an ever growing Africa and SA Fashion Weeks.
This should therefore not deter the young designer, but rather make them hungrier and more determined to get more international exposure for their developing brands.
At the end of the day, a talented and focussed designer should keep their eye on the ball. Streamline the brand with each new collection, get the exposure in print and online, and manage the finance side of things in order to develop and establish regular customers.'
Palesa Selebogo
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