Fast Track Designers

Figure 6.1 : Hugo Fleur

Figure 6.2 : Kim Gush

Kim Gush (1 of the winners) and Hugo Fleur (finalist) were among the Foschini fastrack designers at the Mercedes Benz fashion week. These designers need fewer introductions to the new burst talent in the fashion industry. 

AFI described Kim Gush style as,” combines her training in film and fashion with her passion for ancient histories to create stories of the untold. She explores both the traditional and modern in her construction meshing old and new worlds into her own hybrid creations”. Kim Gush is more of telling the untold secrets of the ancient and creating them in a more costume manner than of a fashion related sense. With Hugo Fleur being more the opposite of what Gush does, Nicola Cooper (LISOF lecturer) described Hugo’s collection as one that resembles Alexander Mc Queen. Both collections draw the same inspiration looks but are executed in two different ways.

“Structural difference between costume and fashion with regard to time- stability and immutability of costume as opposed to giddiness of fashion and metaphorical space- a normal versus a topsy-turvy world (Lotman 1993).

Figure 6.3 : Hugo Fleur  Mercedes Benz fashion week Collection

Figure 6.4 : Kim Gush Divine Rule Collection

Nonti Mtshweni